[rchaud]

MIT Technology Review is subscription-based and they have podcasts and YT channels. You could run expensive ads in print mags like Scientific American or Harvard Business Review, but you'll reach a far bigger audience online.

This will be true even if the subscription fee was hundreds of dollars per year. Podcasts and short videos are effectively low-cost infomercials for your product. Their purpose is not to make revenue by reading out intermittent ads, but attract an audience that might subscribe.

[ddingus]

Agreed, and those things can even deliver some value and remain sales tools for the main product.

I fail to see how doing those things has to dilute the main product.