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by johmas
1729 days ago
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Back in 2013 I posted a Show HN (was changed to Tell HN) for our one year old mattress startup Tuft & Needle. https://news.ycombinator.com/item?id=6900625 The post resulted in a Fortune article (https://fortune.com/2014/01/22/meet-the-warby-parker-of-matt...) which helped to catalyze hockey stick growth and triggered a wave of vc money into the industry, we turned the interest down. The vc money resulted in new competitors for us (Casper/Purple/+200 others as barriers fell). This collectively caused massive change. We grew to 250mm arr before we merged with serta simmons in 2018.. to disrupt within their brand portfolio. We’ve been working on their brands to mimic our model. Our growth was 100% bootstrapped with no more than $6k. My co-founder and I seriously attribute our show HN as one of the reasons we were able to build our company the way we did and for spurring interest in our competitors to enter the market. The competition also accelerated our growth without the need of funding, their VC money fueled advertising raising awareness. Anyways, one data point for you. Super grateful for this community. |
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