| "This is cool, but not super useful in 2021." Why would someone in marketing think this is cool. "The next generation of tracking tech relies on the backend transfer of data between a website and the ad platform, which is invisible to your own network." The transfer of data between the user and a website, Google, Facebook or otherwise, is visible to the user. "It also shifts the story from "Google and Facebook nonconsensually tracking your every digital move through websites and applications" as described in the article into "websites and applications actively transmitting customer data to Google and Facebook."" Why would websites transfer data to Google and Facebook. I dont know perhaps every website is different. But if I were a website I would only send data to Google or Facebook if Google and Facebook already had some data of their own. Users who are actively monitoring the data they send to websites can assume that all websites, including but not limited to Google and Facebook, are sharing user data with each other. That doesnt mean we think they are, but there is no way to verify they are not (or to hold them accountable if they were); thus we know they could be exchanging data, without taking much risk. |