|
|
|
|
|
|
by fungiblecog
1731 days ago
|
|
|
> But the ads you see online are going to suck. Even with all the profiling the ads still suck. It amazes me how little insight all this profiling actually gives advertisers. Sure they advertise stuff to me that I'm already searching for, but advertising is supposed to be about brining in new customers. Not advertising a product to me after I've already decided what I want, searched for it, and bought it (or decided I don't want it). I get ads for weeks after that are a complete waste of the advertiser's money, LOL. I don't think I've EVER bought something online that I didn't know I wanted until I saw an ad... |
|
|
It seems silly to me as well. But when it comes down to it, they serve the ads that pay the most, right? So perhaps all the fancy machine learning and all the other garbage is just a way to say to their customers, "Hey, advertise with us, look at all this fancy stuff!"
and then someone comes along and says, "hey, we'll pay more than any other relevant ad..." and POOF. All of it doesn't matter anymore. At the end of the day, it's about getting the dimes in the right pockets.