[noeltock]

I agree with a number of the comments, I setup a business selling websites to Restaurants (another user beat me to it in mentioning it ;) ) and have now transformed it into an SaaS ( http://www.theme-force.com ). You can sign up for it and play around with it for free ( open beta ). Feel free to provide any feedback/suggestions.

Regarding the article; people have already touched on the main points, i.e. accessibility (html vs flash vs pdf) and content (essentials vs fluff), so there's not much to add here. However, I do feel Schema (something we've worked on a lot), will become more and more important.

Cheers