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by alpha_squared
1732 days ago
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> It's just that most companies are using crap ad tech. Including Facebook, apparently. About 90% of Instagram ads were irrelevant to me for about two years. Then I mentioned an interest in photography in a private conversation, now 75% of ads are photography-related. |
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Saying "crap ad tech" is giving way, way too much credit to ad tech. I'd argue current ad tech IS crap, because the overall methodology and approach is fundamentally crap.