[Lex-2008]

While I agree with you in general, I'd like to comment on

> It's not like everyone's clamoring for their ad blockers to use less resource or for Chrome to be faster.

some people do: https://news.ycombinator.com/item?id=28672377 - "Brave reduces the page load performance cost of its adblocker"

original article having some impressive improvement numbers.

[HWR_14]

What's strange is my adblocker makes everything run faster. So making the ad blocker faster at the cost of being less reliable seems like the whole system will be slower in general.

[a5aAqU]

> making the ad blocker faster

Does anyone seriously believe that an advertising company wants to improve the performance of ad blockers? It's obvious what Google is doing.

If you want to see where things are going in the long run, look at Chrome for Android where you can't install ad-blockers at all.

[HWR_14]

> Does anyone seriously believe that an advertising company wants to improve the performance of ad blockers? It's obvious what Google is doing.

I believe some people at Google want to make plugins more efficient, some want to kill ad blockers and probably a few other reasons. Obviously Google is externally (and probably internally outside of specific teams) playing up the efficiency concerns. And I don't doubt most advocates we hear honestly think primarily about that.

That said, if you claimed they got the clout and priority to do that because of the ad concerns behind the scenes, I would say "duh"