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by systemtrigger
5433 days ago
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Jonathan is an executive at a marketing shop that launched in March. They list Starbucks second among 16 clients. Their chief strategy officer is a Wharton School senior fellow. When these guys launch a mobile equity -- er Mobiquity -- campaign it isn't a weekend project. From Mobiquity's homepage infer that Starbucks pays Mobiquity "to identify new revenue and ROI opportunities" and "capture real-time behavioral insights through analytics, profiling and modeling." Call me jaded, call you credulous. Either way it's brilliant publicity. |
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