[wolverine876]

Is there any data to back this up? IIRC, the NYT is performing very well in the 20-something demographic.

Also, IME generally people start reading more seriously, such as the NY Times, etc., when they're older; we need data on how such a media company performs in markets relative to some standard for realistic expectations. I'm sure the NY Times has few readers among high schoolers, but that doesn't indicate future problems