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by aguasfrias 1730 days ago
"To invest" sounds great, but I'll believe it when I see it. For a long time now, American car makes have treated EVs like a second-class product compared to their gas models. Even if these plants go up on time, I don't think Ford is going to elevate the EV to parity with their gas models.

It's hard to say for certain of course, but I believe part of Tesla's success is due to their commitment to the idea of the electric vehicle. With Tesla, I know I'm getting the best car Tesla can make because all Tesla makes is EVs. With Ford or GM or Toyota, I don't get that same impression. If I buy a Volt or an e-Mustang, I feel like I'm buying an inferior product.

If Ford wants to win in this space, they need to change that perception.