Clicked on the Cambridge Analytica story Vox ran that you linked. As quoted the author of the piece states "It’s not clear to what extent Cambridge Analytica helped".
The recorded sales-pitch with their CEO Nix that the BBC aired, revealed that effort as largely a Political Scam operation. The guy was supposedly the CEO of an AI research firm - but he was offering services to send underage prostitutes around to politicians to attempt to entrap them for extortion purposes.
Whatever Cambridge Analytica actually DID, it was probably 90% snake-oil; (leveraging on the "AI" hype in the industry).
Whatever Cambridge Analytica actually DID, it was probably 90% snake-oil; (leveraging on the "AI" hype in the industry).