[filmgirlcw]

To buy old, dilapidated tech/media brands that no longer have any ability to get pay out investors (who are happy to sell on the cheap for a write-off), but still get some level of traffic. Bundle all the traffic together to sell ads across a network of sites with the hopes of profiting.

It’s a strategy as old as time. Sometimes it works (IAC, is arguably a good example of a company who has bought or funded companies at various stages of distress/hype (and incubated some that are very successful in their own right, like Match Group) and managed to get goodish CPMs across the sites they bundle together), most of the time it doesn’t. But the goal is to acquire the brand/traffic, cut costs to the bone, and attempt to profit off the traffic by selling ads or user data or whatever. It’s a rollup play and the goal is definitely not to invest back into the companies themselves any more than they need to run.

[benzible]

Most of this is dead on but I've been in the middle of this type of deal and "happy to sell" wouldn't be an accurate description of the investors. Having some % of failures is built into the VC model but they'd still much rather have gotten their capital back.

Also, this reminds me of Computer Associates' (later CA Technologies) business model: buy enterprise software companies with locked-in customers, fire staff and cut costs as far as possible, and increase maintenance fees, all with the understanding the the business will deteriorate over time. I think here the equivalent of "increase maintenance fees" may be "load up the product with even more ads".