[corin_]

In my experience in marketing (tech and gaming related, so admitedly not exactly the same area), most companies I've worked with go to sleep at night dreaming of something like this happened.

Somebody who loves your company showing initiative and doing something interesting that creates headlines for your brand? And you're not paying the tens/hundreds of thousands that it would have cost to get some firm to think of this idea? Hell yes we'll take that.