[hv23]

Disappointed with the misleading title of the post-- "Jonathan's Card revealed as viral marketing campaign".

Browsing the comments, it's clear that a lot of people are jumping to conclusions without reading the full blog post (as is the wont of many on the web), which suggests /some/ link between Starbucks and this campaign-- but is circumstantial at best. It's anything but the smoking gun that the title would have you believe.

What really happened is another story (I'm inclined to "assume good faith" in this instance), but I'm tired of seeing disingenuous titles of articles around the web that are used to blatantly misinform.