[magicseth]

It could be a move to have Starbucks disassociate themselves with Mobiquity. Perhaps Mobiquity didn't have permission to use their logo or name them as a client. If Jonathan's card brought it to Starbucks' attention, that could precipitate this kind of rapid rewriting of the web.

Assuming you've jumped from correlation to causation, trying to guess at the reasoning behind it is just that, a guess.