[ThePhysicist]

If you add an app to the home screen on iOS it will open without the normal Safari navigation/controls, so it definitely feels not like a simple bookmark. Also, the "tedious" process of adding an app to the home screen requires a total of three clicks on iOS (Share > Add To Home Screen > Confirm).

[ano88888]

3 clicks is more friction than you can imagine. It should be very visible (on the top or bottom bar) and definitely should be 1 click. It could mean 100 installs vs 100k installs differences.