[kkoncevicius]

The content seemed a bit empty to me. It can be said that "fulfilment" is the next step of anything.

"Fitness 3 - fulfilment. Traditionally fitness focused on building muscle and nothing else, then came cross-fit and calisthenics that sacrificed pure muscle mass in favor of extending bodily functioning. Fitness 3 will be fulfilment where everyone can be as fit as they want or need to be without the pressures of ..."

"Reading 3 - fulfilment. Reading community has gone through two different stages in the past: first people were reading as many books as they could, summarising them and storing them in their bookshelves; then came the niche-reading which divided people into groups - we had sci-fi readers, popular psychology groups, detective story enthusiasts and so on. But the tide is shifting towards the next step for reading - fulfilment. Readers are now seeking meaning in their life and they try to balance reading with other activities for a more holistic life experience ..."

I didn't manage to gain something useful from reading the article, maybe that's why my take here is a bit cynical.