[alanfalcon]

Read the article again and click the link. There was one Starbucks employee at Starbucks HQ who made one comment about a totally different story (the Starbucks pay-it-forward chains).

When I worked at Blizzard, I'd occasionally post pro-Blizzard comments on random blogs; sometimes I'd do it while at work on break. So what? They were still my own honest opinions and not some campaign by Activision to defend Blizzard's honor or something.

[Shenglong]

Oh, I didn't click the link - I just assumed he was being correct when he said "employees". Your situation is a little different, if this is a starbucks advertising campaign.

[yuhong]

Yea, personally I think disclosure is still important, but an employee that happen to like randomly astroturf is one thing, a entire campaign of astroturfing is another.