[jasontsui]

I agree. The author seems to be caught up in the semantics here. The way I read it, the criticism stems from its use as a buzzword instead of its implementation as a concept. The word itself just allows us to have a conversation about it without detailing it in full each time. Gamification is no more bullshit than SEO or UX. Its simply utilizing things weve learned from other fields to create better experiences for users.