[dadads]

Wow, everyone here fell for it, me included. Although I have to admit, this is the first time I've seen a viral campaign involving the creation of an API.

[Pointsly]

"fell for it" - I see what you are saying but I think you are giving 'them' 2 much credit.

[dadads]

717 karma on the original thread, and nobody suspected a thing!

Now that I know this is Starbucks-funded, I suddenly feel the urge to buy Frappucinos using the card and make a giant pyramid.

[masterzora]

Now that I know this is Starbucks-funded

Do you?

[pbhjpbhj]

Surely it's un-funded. Then they'd make money because you go to the till having ordered 30 coffees and "oh look" no money on that card, cough up $120 (or whatever).