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by hackingOnAJet
5426 days ago
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Apple has not demonstrated any interest in buying its own manufacturing facilities. Doing so would not provide the company with the flexibility and agility required to stay ahead of the market. Instead, Apple uses cash incentives to allow its manufacturing partners to invest in new technologies earlier than market demand would have otherwise made feasible. In exchange, Apple signs deals for exclusive purchasing rights to these new technologies. By providing incentives to third parties instead of assuming the manufacturing risk internally, Apple can accomplish the same goals with comparable payoff while taking on much less risk. This strategy is, in part, one of the reasons why Apple is able to offer tech like the retina display in the iPhone 4 long before its competitors. |
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