[omarhaneef]

I should probably say this in response to the critiques but there are many of them and multiplying.

The critiques I see now are of the form: productivity is a means to an end and not the end so this article confuses them.

But I think that is sort of the point.

Traditionally we think of improving the means to achieve the ends we want but the author seems to suggest we should — or are or will — examine the ends to make sure we are not achieving the wrong ones.

It’s almost another way of describing the productivity hack of the no list or choosing what not to achieve to focus on what we do want to achieve.