| Couple off the top of my head: 1) If you have live acts performing at your establishment Friday-Sunday, the website can raise awareness. 2) Specialty products / menu items. 3) Paraphernalia / SWAG from the restaurant. 4) Take out -- order online, pick up in store. 5) If you sell things like coffee beans, web presence increases the number of eyeballs on your product. At the end of the day, restaurants are about putting bodies in chairs and serving them food. Thus, the focus of a good website should be increasing traffic into the restaurant. One way I could see functionality between restaurant and website would be linking time-to-wait dynamically with the website. So if I go to a restaurant's website, I could see # of people waiting and average time to wait for the evening. This does go back to putting bodies in seats, but it would better link web presence with what actually happens in the restaurant. |