[billh]

Pulse has a "Gross Margin Analysis" spreadsheet published (probably unintentionally) on their website[1]. It shows that they're charging dealerships $59.00 for the part and it installs in about 15 minutes.

At a 500% markup, it feels less about your safety and more about the dealerships/pulseprotects income safety.

1. (warning xls) https://www.pulseprotects.com/wp-content/uploads/Pulse-Prote...

[wolpoli]

> Dealership Monthly Investment calculation is based upon a Dealership un-installing modules on vehicles sold without Pulse.

The profit calculation is based on preinstalling the system on every vehicle that goes on the lot, and then uninstalling it on request. This means opting out costs the dealership real money, from installing and then uninstalling it.