[kenjackson]

Don't pitch it as "about.me for restaurants". I had no idea what about.me is and I'm in the startup community, read HN, TechCrunch, etc... The people you're selling to will have no idea what you're talking about.

What about "Facebook for restaurants"?

[jamesteow]

"Facebook for restaurants" is like another social network.

I know what about.me is, and if he pitched it to me, I would think, "a one page website for restaurants."

[callmeed]

I only use that analogy for startup folks and investors. Facebook definitely doesn't fit.

And, for the record, Tech Crunch has mentioned about.me tons of times: http://techcrunch.com/search/about.me