[_vhns]

Wow. Nearly every comment here is from someone who doesn't see this as a problem. Suspicious. Manipulative much?

Incognito implies exactly that to the layman. Even with a warning about specifics. We had a sense that Google is acting in good conscious when incognito and it was the opposite, AND they have tried to hide it.

Google saved our incognito searches to our Google profiles. Period. They misrepresented a product they built and have earned these consequences.

It's not just Chrome incognito either. Google has acted shady time and time again with unfair business practices. Like YouTube, photos, mail, and drive account lockouts with no options to recover, because "we investigated our decision and we say we were correct. We're not going to tell you what you did wrong either, and you can't get your data back."

Google needs to pay for their misbehavior.

[kahrl]

No. Literally front and center. Do we have to design everything for the least common denominator?

You’ve gone Incognito Now you can browse privately, and other people who use this device won’t see your activity. However, downloads, bookmarks and reading list items will be saved. Learn more

Chrome won’t save the following information:

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Your activity might still be visible to:

Websites you visit

Your employer or school

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When on, sites can't use cookies that track you across the web. Features on some sites may break.

[cjsplat]

I guess I'm not sure what incognito means to a layman - I'm stuck with knowing the actual definition.

If I do something "incognito" it doesn't make your camera not work if you take my picture. At the most it may it a little harder to identify me.

In recognition of the ongoing battle between celebrities and paparazzi, perhaps it should be called "floppy-hat" or "bad-wig" mode.