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by cratermoon 1726 days ago
100% it's the click-baity aspects of the title. Just like reddit, or anywhere, there's enough people who see the title and upvote without reading it, if the title is appealing enough.

Source: I submitted an article with a direct quote from the abstract as the title. It gained a lot of interest before the title was changed to word salad of the original. https://news.ycombinator.com/item?id=28400659