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I suspect who you will eventually see move into this space is Airbnb. This may be some time off though and after they absorb hotel booking.

Another possible one is Zillow or one of the real estate apps. They seem less savvy than the Airbnb guys though so I'm not so sure about that.

Both of those seem like good places for innovation to me. One of the challenges you might find is that in both cases they are connecting to the legacy economy with phone calls rather than api's to get things that haven't been put on the internet yet (random bankers, listing that haven't been posted yet).

Those aren't insurmountable problems though.

As far as stuff you can use today, you can shop banks yourself rather than using a mortgage broker (obviously here you run the risk that the broker would have found the better rate).

In a way just using sites like Zillow or realtor is a big disruption. Think about how much more dependent on a real estate agent you would be if calling them on the phone or driving by a for sale sign was the only way to find a house.