[burnished]

You don't think that its important that there aren't any irritating banners, that it opens with the content, and that any advertising copy sits below the article itself? I had to go back and check because the thing you are complaining about literally did not interrupt my flow in any way.

[Abrownn]

Banner ads don't masquerade as content and aren't nearly as screen-covering as that on-average in my experience. The only way this is better is that there's no chance for malicious JS to be served from the ad (Forbes, cough cough)