[NotPractical]

I agree that they don't care. Perhaps they should, though? It's just unnecessarily wasteful (assuming they replace the entire top case assembly, which they probably still do) and expensive. By the way, it is currently $200 [1], but it could change. I don't think it's too unrealistic to imagine that Apple does this intentionally in order to get you to buy the latest model. Why keep investing in an old, dying laptop rather than just get a new one? It makes sense to invest in the Framework Laptop because everything is replaceable, including the mobo/CPU. But it doesn't make sense to invest in an old MacBook that might have other unforeseen, unfixable issues (unless by Apple for a fortune) in the future, even after a battery replacement.

If MacBook users could either replace the battery themselves (or take it to any repair shop if they somehow don't have a few minutes to spare), they wouldn't have to face the "repair or upgrade" dilemma until much later in the laptop's life. For Framework users, it isn't a problem at all.

[1] https://support.apple.com/mac/repair/service