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by hexa22 1727 days ago
The charger probably costs about $1 to the BoM. I wouldn’t expect to see any change.

But this is not the biggest thing which is that the parts of the iPhone do not determine the price. The price is already set and determines what parts go in. If something somewhere else becomes cheaper, that’s more room in the budget to spend elsewhere whether that be better hardware, hiring more software developers, higher skilled retail workers, etc.

In the end it’s up to the user to decide if what’s in the box provides enough value to justify the price. And from the sales data of the last year, that’s an astounding yes.

1 comments

> I wouldn’t expect to see any change.

But then you subsequently need to buy a charger, which is what? $15 if you want to get a reputable one?

Even if you only got a new one every three phones, that's essentially a $5 tax on every device. ($6 if you consider that the cost of the device wasn't reduced, with a $1 actual cost like you suggest)

I have never had a phone charger fail on me so if we assume that it lasts 3 phones and I buy them every 3 years, that comes out to about $1.66 per year for phone chargers.

It’s not a surprise no consumer cares. The average consumer would pay an extra $100 for their phone to get it in their favourite colour. The cost of chargers doesn’t even register.

The fact that the average consumer doesn't care doesn't make it less shitty. Nobody is sitting around amortizing the cost of chargers by year. Fifteen bucks is a full home screen of paid apps on your new phone.