His breakthrough technology is supposed to be the carbon nanotube membrane as explained here. https://news.ycombinator.com/item?id=19842240
But, the two papers he cited in the Joule article don't go as far as actually separating water and ethanol. It's questionable whether this is possible or has been done successfully yet. https://iopscience.iop.org/article/10.1088/1674-0068/25/04/4... https://www.science.org/doi/10.1126/sciadv.1700938
https://www.greencarcongress.com/2018/03/20180310-mattershif...
Air capture is also quite expensive and I'm not sure how much the "only need small concentrations of CO2" trick does.
https://www.greencarcongress.com/2018/03/20180310-mattershif...