[alsoicode]

Exactly. Word-of-mouth advertising is not only free, but when someone personally recommends you, it's also the best.

[mbg721]

You may not care whether you're "The #1 Tech Resource For People Who Replace Components In Chest-Freezers In Butcher Shops", but if you are, then the other people who replace components in chest-freezers in butcher shops are going to be looking for you.