Warranty laws in the EU (2 years mandatory) make this less of a problem - eventually a manufacturer must realize they'll make more money doing things right than replacing tons of fried returns.
This particular company simply made USB-C cables with massive overmolded pokeyokes that ensured they could only be inserted in the proper orientation--which works great until some poor bastard comes along and tries to assemble the thing with the cable he brought from home. Oh well, not my problem anymore.