[qw]

I think you have a point. They should adopt a pricing strategy similar to Jetbrains where they have a non-transferable cheap individual license that can be used commercially, and a more expensive version for enterprise.

I believe many React Native, Electron and other hybrid solutions are made by people like me, who don't want to spend huge amounts of money to test an unknown piece of tech. These people also make recommendations to the companies they work for, which would actually afford to buy these licenses.

Why not think of a "discount" as part of the marketing budget? How much money do they spend on marketing and sales to get new customers? They will get new developers who will improve the branding and gain new "leads" organically.