Point taken, but to be fair on their end; their design philosophy for phones ushered a phenomenon where we have access to millenia of information gathered through Eons of research at any place with a phone connection, in a form factor that makes it easy and convenient to carry and consume. These devices can also transmit video or audio in real time to anyone in the world (again, with a connection) with services not tied down by international toll booths.
It's the most Star Trek like thing that has been achieved in the real world since the cell phone itself was invented. Google picked up the lower end slack and made these devices available in even some 2nd world countries, but Apple did pave a way.