[ApolloFortyNine]

In the vast majority of markets where having apps is simply secondary to the core business, it's rather impossible to succeed without both an android and an apple app.

In the US its practically 50/50, and being forced to write off 50% of the US, who have no other way to install your app, is ridiculous. And a 30% cut is absolutely massive, for comparison, Walmarts profit margin in 2020 was 3%.

That it has been allowed to continue this long is simply a failure of government.

[mlyle]

> And a 30% cut is absolutely massive, for comparison, Walmarts profit margin in 2020 was 3%.

Note that comparing markup to profit margin is apples and oranges. Comparing to a particularly low-margin provider is perhaps misleading, too.

[mrtksn]

I agree that a regulation is needed for certain things. What I don’t agree is Epic bullying it’s way because that (assumed) they can.

BTW the %30 is fine considering the service they give. They handle the international trade part of the business, which is vastly different from what Walmart does. If you were to sell directly to customers, you would have to incorporate in each and every country there is(because you need to pay taxes and comply to the laws where your clients are), which is something that Epic can do but small developers can’t. Thanks to Apple, a kid with a computer can directly compete against international corporations. Also, Apple provides many if the technology that enables these apps. There’s no comparison between what a supermarket does and Apple does.

[spywaregorilla]

A kid could do all of that on epic's store for 12% instead of apple's 30% if apple wasn't allowed to force it to be the only option.

A free market would figure out what the real fair percentage really is.