[Arbalest]

My own thinking around this is quite simple. We want to keep secrets from people who are sufficiently close in our social circles so that the consequences of them knowing and spreading it to the people with the most obvious power over our lives.

The consequences of data collection don't relate to people within our social circles so it is much harder to be viscerally affected by it. Without that emotional drive, it's one of those things that gets pushed down the priority list in our lives.

[xfhgjxcfgh]

>The consequences of data collection don't relate to people within our social circles so it is much harder to be viscerally affected by it.

This reminds me of how people discovered that their friends/family members were Stasi informants after East Germany collapsed.

[NoGravitas]

Well, yes, but also, consider the NSA's LOVEINT scandals.

[dabbledash]

I think people are wrong to be unconcerned, and that governments and corporations will use this data to dominate and manipulate people.

But I think you’re absolutely right about what’s going on emotionally. People care about things like incognito mode because it hides activity from people they care about. That don’t see nameless strangers as a threat.