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by delsarto 1725 days ago
In a big picture sense they've managed to reverse engineer this from a message of "quit" (i.e. do not ingest anything, which is what basically all health-based quit campaigns are about) to "stop smoking" where their IQOS system, which uses non-combustable tobacco-in-a-cylindrical-package-with-a-filter tip "HeatSticks" is "not smoking".