[dwaite]

I don't have market analytics, only single cases, but nobody who has ever asked me for help about a computer has wanted to know what the difference is between this 'Intel' part vs 'Celeron' part vs 'AMD', carried on to graphics, disk technology, etc. They typically not only don't indicate a desired minimum amount of memory, but cannot reliably talk about system ram vs storage.

What they want is to know they are getting a good deal and that they aren't buying a lemon, something that cannot meet their needs.

What Apple did is decide they should really distinguish on classes of identifiable hardware differences, eg. a better larger screen for a "pro" class, have good/better/best distinctions within that, and customization for those who are picky.

I assume the intersection between people who have particular hardware requirements and those who do not understand their hardware requirements is extremely small these days. Apple doesn't sell computers which really fall short these days, so I'm able to focus the conversation on usage, user-impacting hardware features, and long-term budgeting (e.g. planning even as far as the replacement for the machine they are buying)