It's a shame more of this is buried in legend.
I remember (I think) John Siracusa expressing frustration that Isaacson delivered a personality-focussed and patchily-researched bio instead of taking the unique opportunity to grill Jobs with a long list of detailed and specific questions about the remaining mysteries of his stints at Apple. But of course that's probably part of the reason why Jobs chose Isaacson and not Siracusa or someone like him. And conversely, not all of this stuff actually required access to Jobs: there is, for instance, a lot of mystery about the Big Mac that Levy could probably have cleared up. However Levy was really quite specific (and hopefully correct!) about the 'Milwaukee' name: he said that Gassée coined the name after seeing a photo of Milwaukee on the wall of Dhuey's cubicle.
I remember (I think) John Siracusa expressing frustration that Isaacson delivered a personality-focussed and patchily-researched bio instead of taking the unique opportunity to grill Jobs with a long list of detailed and specific questions about the remaining mysteries of his stints at Apple. But of course that's probably part of the reason why Jobs chose Isaacson and not Siracusa or someone like him. And conversely, not all of this stuff actually required access to Jobs: there is, for instance, a lot of mystery about the Big Mac that Levy could probably have cleared up. However Levy was really quite specific (and hopefully correct!) about the 'Milwaukee' name: he said that Gassée coined the name after seeing a photo of Milwaukee on the wall of Dhuey's cubicle.