[giansegato]

I don't think our average Carl will use a blog instead of Instagram to share his thoughts.

Yes, inferior products prevail from time to time, especially when those negative externalities you mention help consolidate a dominant position.

But social networks do not charge money. People are free to open as many blogs as they want. If they didn't when they were raging in the early 2000s there must a reason.

Reality is complex, especially human motivations. But to argue that blogs are a superior for the mainstream public to share themselves to an audience is a bit intellectually unfair.

Like... distribution?