[Cthulhu_]

False dichotomy; there's many ways to make coffee.

[TeMPOraL]

Yes, but the goal isn't to make coffee - it's to create a recurring revenue stream. Coffee is just a bait :).

[OJFord]

Clearly you need to register each bean on a blockchain to be sure of its organic provenance; then you can grind, destroy, and turn them into a Non-Fungible Brew.