Thanks for the advice! The problem is that they told me that they can‘t sign up yet because their security compliance team declined it. They need their data isolated and SSO.
OK, but then the problem is on their security team, not your product development. They need to decide internally if the importance of your tool supercedes those security policies.
You can do two things from here:
1) Accept those features as valid needs for potential future customers. Prioritize them in your roadmap however you see fit.
2) Have a dialogue with their security team, asking why those policies are in place, and showing them alternative ways you solve their concerns.
I will put out a word of warning - if you let your product decisions be driven by whatever cost you a sale, or what the sales team believe will make a future sale, you are now being driven by short-term sales goals, not by a long-term view of what your customer base needs. Going to massive efforts to make one sale is almost never the right answer.
You can do two things from here:
1) Accept those features as valid needs for potential future customers. Prioritize them in your roadmap however you see fit.
2) Have a dialogue with their security team, asking why those policies are in place, and showing them alternative ways you solve their concerns.
I will put out a word of warning - if you let your product decisions be driven by whatever cost you a sale, or what the sales team believe will make a future sale, you are now being driven by short-term sales goals, not by a long-term view of what your customer base needs. Going to massive efforts to make one sale is almost never the right answer.