[RcouF1uZ4gsC]

> I’ve run my own mail server for decades, and if you set up SPF and DMARC correctly, you won’t have any real issues.

I wonder if the fact that you have done it for decades helps with you avoiding spam filters. This may not be the experience for someone who newly sets up their own email server.

[indymike]

> This may not be the experience for someone who newly sets up their own email server.

I've set up mail servers many times over many decades and it's not as hard as a lot of people think. For a reasonably secured and maintained personal server, you'll have to learn about SPF, DMARC, and do more detailed DNS setup than you do to get a quick website up, but once up, everything should go well... so long as you and your family behave.

For businesses, especially those with enthusiastic marketing teams, it's harder because all it takes is a a bug in some transactional email code, or a bad email from a well meaning sales rep to some email list from a "digital marketing" forum to completely wreck your server's reputation.

[na85]

>For businesses, especially those with enthusiastic marketing teams, it's harder because all it takes is a a bug in some transactional email code, or a bad email from a well meaning sales rep to some email list from a "digital marketing" forum to completely wreck your server's reputation.

Working as intended if you ask me.

[vbezhenar]

I think that IP address reputation is the biggest factor in mail deliverability for small servers. So when you've bought new VPS, it will be hit or miss, whether your IPv4 address was used maliciously before or not.