| Apple is in no position whatsoever to fight governments. The amount of money and power they wield in the market and society is huge, but it doesn't even rank in competition to the power of the state. (For scale, the US, just a single country, has spent, only on the military, 4.3x the entire market cap of Apple ($2410B) since the iPhone was introduced.) They have to do whatever the CCP tells them to do, as they are completely, inescapably beholden to the millions of people near the factories that produce 100% of the iPhones and iPads ever that hold machine guns (the PLA). Apple cannot exist without the consent and cooperation of the CCP; they will ban any emoji, text message content, camera content, VPN app, or protest coordination app that they are told to.) (Yes, the 100% is slight hyperbole - Apple has started assembling a relatively small number of iOS devices in other places, but my point stands.) Same goes for any large market, like Russia or the USA. If the state comes knocking, Apple and Google do not have a choice. Even their options for public resistance are limited. Remember, corporations are only allowed to exist or engage in trade with the consent of the state. |
Given that, one would assume they are willing to take a hit in profit (by not selling & not cooperating) in places like Russia and China.
And as it seems, they prefer profit. Which kinda make all their marketing talk as purely virtue signaling.