[karmakaze]

TL; DR [without the labels]

  is usable.            challenges.
  solves problems.      enriches the soul.
  functional.           is fulfilling.
  is invisible.         is in your face.
  is good process.      is usually messy.
  is familiar.          is uncomfortable.
  optimizes.            discovers.
  is consistent.        is unexpected.
  follows patterns.     sets the new patterns.
  is understandable.    opens new vistas.
  is clear.             leaves room for interpretation.
  gets out of the way.  has something to say.
  is for all.           is for you.

You can decide for yourself which is better.

[Zababa]

A few of the ones of the right could be an evolution of the ones on the left (functional and fullfilling, solves problems and enriches the soul, is for all and is for you), some others are terrible (is in your face, usually messy, uncomfortable).

[jstummbillig]

Things are messy, uncomfortable and "in your face" because that is how we relate to them, not because it's inherently in their nature. That is important, because among other attributes, those three have a strong tendency to wane with familiarity and over time.

To give two examples, sharing opinions and pieces of your life online was generally a confusing concept 15 years ago. Now it is considered a virtue by many and an important part of distinguishing oneself from their peers (or even a career in itself). Another one is new music being uncomfortable (although, of course, people would rather claim it's "bad") and in your face and that sentiment being shared by the majority. Until it "suddenly" isn't. Not because the music changed – it's a recording after all, frozen in time – but because it has changed us.

[karmakaze]

These are good to consider together. The trend and example that comes to mind is the 'design' of the tech in the movie 'Her'. Even with our current mobile devices there's more gestures and voice so that the 'design' elements fade into the background.