I thought it was made so they could offer “unlimited” coffee but making it so hot increased the drinking time so customers were far away before finishing?
In the trial, McDonald's claimed that they served the coffee at that temperature because commuters would buy the coffee, drive to their destination, and then drink it, so the coffee was served in a manner to make sure it wouldn't be cold by then.
However, it came to light that their internal research found most people drink the coffee while driving. The primary reason has been speculated but of course never officially acknowledged as what you suggest.
However, it came to light that their internal research found most people drink the coffee while driving. The primary reason has been speculated but of course never officially acknowledged as what you suggest.