[taneq]

> Second is that at least Google is relatively competent and restrictive in providing any of the important data to 3rd parties, whereas other providers (like your ISP) is more like to sell the data wholesale left and right.

While this is true (of all the entities trying to gather my data I'd expect Google to be one of the least likely to leak it - after all, no matter your preconceptions, Googlers are usually pretty good at what they do) it's at least somewhat moot because while your ISP (or, say, MasterCard) is more likely to sell your data, Google is more likely to be buying that data (from, say, MasterCard). If any basket acquires more than a certain percentage of my eggs (or footprints), I start to get uncomfortable.