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by hkarthik
1732 days ago
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It's unclear if hydrogen had serious R&D problems, or just the go to market approach for hydrogen cars was flawed. Hydrogen needed a Tesla-like company to strip away everything that made a car a car, and rip away all the legacy at once. Getting away from ICE requires starting from the ground up, and avoiding picking up too much legacy auto baggage along the way. This is exceedingly hard to do. Toyota branding their vehicles as hydrogen with the Toyota logo and trying to go it alone was sort of doomed to failure. They had no opportunity to build a buggy v0 of these vehicles with something novel and exciting to entire new customers because they had to convert the average Toyota consumer. They had to utilize the existing dealer network (and get them to buy in), and simultaneously work with governments to build up the infrastructure and work through government approvals. I see a few of these Mirai's hanging around in California but nothing compared to the number of Model S, Model Y, and Model 3 that I see at every 4 way stop. |
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